Customer Experience (CX) is defined as the customers' holistic perception of their experience with your business or brand. It's one of the biggest differentiators to stand-out in a crowded market. So in today's episode, our guest is an expert in CX in both B2B and B2C - Kavitha Ashtakala.

She also talks about her solopreneurship journey, Individual Social Responsibility (ISR) and how career breaks helped shape her - both professionally and personally.