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Listen to the podcast (duration: 23:52) > In two recent McKinsey on Start-ups special guest episodes, we examined the emerging contours of the metaverse. Today we are pleased to feature the third and concluding episode in the special three-part series from At the Edge, the new podcast from McKinsey’s Technology Council. McKinsey senior expert Richard Ward talks to Mina Alaghband about a number of near-term metaverse use cases in the industrial, consumer goods and retail sectors, as well as even more innovative applications for further down the road and the potential size of the metaverse market.

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