Unny Radhakrishnan - CEO, Digitas India

The Great Indian Marketing Show

30-11-2020 • 33 mins

Unny Radhakrishan is the CEO of Digitas India, a global marketing communications and technology brand from the Publicis Group. He was previously Chief Digital Officer at Maxus (now Wavemaker), where he built Maxus as the first media agency in the GroupM system to have integrated capabilities in Digital Media, Creative, Social, Technology and R&D.

We talk to him about the advent of digital media, humanizing brand experience, bringing authenticity into brand voice,  what's the ideal customer - marketing agency partnership like, campaigns like 'Propah Lady' with Puma and Tinder's Swipe Night. Join us for a fun conversation with Unny - who calls himself the Skeptic Marketer.