Alex Raymond has lived and traveled all over the world–from the metropolises of Hong Kong, London and Beijing to the small-town tech hub of Boulder, Colorado. "It's all about mindset. I want to have friends all over the place. So I spent a lot of time asking, 'Where would I like to live.'"
Alex's company, Kapta, is a purpose-built platform for organizations that want to establish, expand, or improve their Key Account Management function. But it didn't start out that way. As with many startup stories, the initial idea wasn’t gaining traction. Instead of giving up, Alex and his business partner made a massive pivot, fundamentally transforming Kapta to serve a new market.
How did he do it? By embracing the Zero Excuses mentality, focusing on what he could control, and being intentional about life and business.