In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck sit down with Clayton Wood, Managing Partner at C.B. Wood Financial. They discuss Clayton's book, The Chronic Cost, and how it can help companies with 50 to 500 employees better understand and save money in the employee benefit buying process. Episode Highlights: Clayton explains that the book, The Chronic Cost, was written to be concise and understandable for everybody. (3:06) Clayton shares that the book The Chronic Cost also goes through how you can economically get to a company with 50 employees. (4:32) Davis mentions that putting something in print that you can hand to people gives you more credibility because not everyone is into the digital age and some people would rather just read a book. (5:34) Clayton discusses about the great feedback they have received since the book came out and how some clients got in touch with him after not hearing from them for a while. (7:59) Clayton explains that having the goal of signing up clients for a monthly subscription has a strong connection with having recurring revenue. (11:11) David explains that people that are looking to write a book have to integrate the traditional and digital print of their books. (13:14) David shares how people can get a free copy of the book. (14:56) Tweetable Quotes: "We wanted to be concise to the point and make it understandable for anybody, but the book is meant for anybody in the buying process of employee benefits we target in the book." - Clayton Wood "We're just trying to find another avenue to share our ideas with people because everybody needs to talk in a different way." - Clayton Wood "I think that sometimes we get so caught up in the digital age that we forget, not everybody's caught up in the digital age is what we are. There are people who would prefer to just get a book and read it." - David Carothers Resources Mentioned: Clayton Wood LinkedIn C.B. Wood Financial. Book: The Chronic Cost David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes