Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms.
Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.
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Key timestamps to dive straight in:
[04:25] How Emily ended up doing community marketing.
[08:02] Unlocking sustainable organic growth without paid media.
[10:51] Centering customer in decisions, creating two-way dialogue.
[13:59] Investing in ambassador program takes time, dedication.
[18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools.
[20:11] Find out how your customers are being motivated.
[22:46] Incorporate community into business strategy for success.
[23:54] Listen to Emily’s Top Tips!
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