Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005 and in 2022 they helped their customers create 5,998 havens for wildlife.

In this episode we discuss:

• Why Green and Blue became a BCorp
• What is actually involved in the certifying – and recertifying – process
• Some of the basic costs of becoming a BCorp
• Using your impact report as a marketing tool
• How the certification has helped Green and Blue helped identify their gaps on the sustainability journey

Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/