In this episode of the Main Street Business Podcast, Mark J Kohler welcomes Mike "C-Roc" Ciorrocco, the man behind the 'What are you made of?' movement and the CEO of People Building, Inc. The duo dive into the concept of brand building to grow a business.

Here's what you can look forward to in this episode:

• Mike shares his journey from the mortgage industry to becoming a renowned performance coach, public speaker, and author, focusing on personal branding and business growth.
• He provides valuable insights into the mindset shift needed to see oneself not just as a professional in a field, but as a unique brand with a valuable message to share.
• Mark and Mike discuss the current landscape of personal branding and marketing, including the impacts of consistency, authenticity, and networking.
• Mike introduces his unique approach to building a brand, emphasizing the importance of aligning one's thoughts, words, actions, and environment with their mission.
• He underscores the importance of networking and community in building a brand, sharing how his agency provides a supportive network and comprehensive resources for clients.
• The significance of resilience, mental toughness, and maintaining a clear vision amidst challenges in the entrepreneurial journey is also discussed.

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