Welcome to Grit & Growth’s masterclass on coaching, featuring Laurie Fuller, a certified executive coach, who believes entrepreneurs can benefit from having a collaborator, connector, and cheerleader by their side. Fuller provides practical tips on what to look for in a coach plus tried-and-true techniques she uses to help her clients transform themselves, their teams, and their companies.

Entrepreneurs are almost always on a quest to improve. But improvement can be ridiculously hard to accomplish on your own. That’s when an experienced coach can step in to help you focus on what’s most important, strengthen your teams, and transform as a leader. Laurie Fuller does all that … and more, sharing her insights and tried-and-true techniques to help entrepreneurs tackle their most difficult challenges.

After a successful career in the private sector, Laurie Fuller channeled all her experience, passion, and curiosity into coaching. Today she’s a certified executive coach with Stanford Seed based in Nairobi, Kenya, a venture investor, and mentor to founders and CEOs across multiple continents.

Fuller believes that being a sounding board is a critical part of coaching, whether her clients are talking about strategy, people, management issues, strategic HR, or just being lonely at the top. “This time that I have with my client is a way to reflect, remove ourselves from the business, and try to see the forest from the trees. Often as a leader, we get pulled into the urgent and we don't have time for the important,” she says.

Questions to Ask When Considering a Coach

1. Do they have the right credentials? “It’s easy to write ‘coach’ on a plaque, put it on the door, and open for business,” Fuller warns.
2. Is it the right fit? Fuller recommends having a trial period and trusting your gut. “If it’s not working, you should politely move on,” she advises.
3. Is the timing right? “If there's a lot going on in your life, personally or professionally, it just may not be a good time. Coaching takes a lot of mental energy and you want to be present,” she says.
4. Are you willing to do what it takes? Fuller says that coaching also requires a lot of the “coachee,” so before you commit, make sure you’re willing to commit.

More Masterclass Takeaways

Beware of the evil letter I. Fuller often stops clients when they say “I” and asks: “Do you really mean ‘I’ or do you mean ‘we’? Remember, it’s not just about you, it’s about your business.”

Coaches and therapists are very different. There are limits to what a coach can accomplish.“I'm not trained as a therapist. I'm trained as a coach. I'm really focused on work, work behaviors, and how you present yourselves to others at work, in a work situation,” Fuller explains.

Teams need coaching. If you want high-performing teams, you need to give them coaching, too.

Delegate the things that drain you. Fuller uses the term “emotional runway” to get entrepreneurs to think about what parts of the business excite them so they can focus and add more value.

Learn to say no. You’ve earned the right. Fuller says, “We need more entrepreneurs to really have that confidence to say, ‘This doesn't serve me anymore.’”

It always takes longer than you think. Fuller encourages her clients to reflect on the progress they’ve made, not the end goal. “It always takes longer than you think to make change,” she says.

Listen to Fuller’s insights, advice, and strategies for how to find a coach and make the most of the coaching experience.

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