In the seventh episode of our Generative AI Unplugged series, we dive into the transformative impact of artificial intelligence (AI) on the financial services industry with our senior Partners—Pratik Shah from Financial Services Consulting and Kumar Abhishek from Technology Consulting practices at EY India. Together, they explore the strategic framework that can help businesses implement GenAI in financial services, discuss key building blocks, and shed light on the applications and scenarios where such solutions are making a significant impact. They also discuss various risks associated with implementing various GenAI models across these businesses.