3. Should You Start a Podcast or a YouTube Channel First?

Novice to Noteworthy | Podcast Strategy for Entrepreneurs

08-08-2023 • 11 mins

Hey friends! As a production company that specializes in video podcasts and YouTube optimization, we get a lot of questions about podcasting vs. YouTube. In this episode, we’re breaking down how (*spoiler alert!*) you should be growing both at the same time! I share the top benefits of both platforms, plus address some concerns or fears you may have about appearing on video.

Keep the party going!

Some key takeaways from the episode include:

  • Podcasting is here to stay and YouTube is here to stay. No matter how many people are predicting the end of long form content, both YouTube and podcasting continue to grow in viewership and sponsorship revenue.

  • The intimacy of long form content is unmatched. There’s nothing like being the sole voice in someone’s ear to make them feel connected to you and be more attentive than on other platforms.

  • Don’t get caught up in how you look when you’re recording video content for your podcast. Video is queen on all platforms, so show up as your most confident self and get the video version of your show out there!

Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.

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