“We are leveraging the power of Ayurveda using the power of digital” - Arjun Vaidya.

Arjun Vaidya the CEO of Dr. Vaidya’s launched a D2C brand harnessing the knowledge of Ayurveda accumulated over 150 years and passed down through 6 generations of his family. His goal is to leverage the power of Ayurveda using the power of digital to make it available in every nook and corner of India & the World.

This Brown University Alum is a passionate patriot who aspires to be the flag bearer for taking Indian Ayurvedic science to consumers across the globe. In a conversation this week with the host Akshay Datt, Arjun talks about his childhood, studying abroad, working with  Louis Vuitton Moet Hennessy Group & re-branding & scaling his grandfather's legacy through the Dr. Vaidya brand.

Here are our key takeaways from this episode:

• Making the transition from college academics to corporate life.
• Advantages of studying abroad.
• Launching & scaling a D2C business.
• What not to do in branding.
• Leveraging customers as a lever for growth.

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