Ben Baker is the CEO and Founder of Your Brand Marketing, and host of the podcast Host for Hire. Ben created his company and podcast to help promote other entrepreneurs. He provides support growth and creates a podcast and creative process to allow new customers and clients to flow in for new entrepreneurs or anyone needing social media boosts. Ben is a marketing and branding consultant, professional speaker and the author of Powerful Personal Brands: a user’s guide to understanding yours - Amazon September 2018 and the co-author of Leading Beyond a Crisis: a conversation about what's next -Amazon August 2020. He's a published author and focuses on a lot of things, but predominantly he focuses on employee retainer ship, making sure that the workplace culture is one that really emphasizes the the founders visions and goals, making sure that everybody's buying into that, but also on a personal branding mission, making sure that who you are and what you do is congruent in the message that you're delivering out to the marketplace.