In this episode I interview Slovak entrepreneur Edita Angyalová from the Terzos company about the Productized Services Model. This is where companies develop and package their existing and sometimes new services into sellable products which they then promote in the Business to Business (B2B) marketplace.

Edita emphasises the importance of high quality services which are effective and efficient being selected to be further developed into marketable products. We also discuss the process of packaging these products; price banding; the opportunities for selling products at scale; and the benefits of transparency and clarity which come from developing packaged products from a company's services.

We discuss the origins of this business model and identify the key business segments or sectors which have adopted this model most effectively, namely: marketing agencies, IT software companies; consulting agencies; and some specific sectors such as architectural firms. We also briefly discuss my experience of and aspiration to develop packaged products in the B2C or Business to Customer/Consumer sector.

After a 20-year career in IT management, with over 8 years' experience as Chief Executive Officer, Edita also continues to produce a podcast in Slovak where she supports Small and Medium Enterprises (SMEs), particularly their owners and founders, to share their business expertise; their transformation strategies; and to facilitate knowledge transfer.

Edita's podcast can be found at:

https://open.spotify.com/show/70aWyPI5cxMawAS1se8TG8?si=c6a06268a1314507

Edita Angyalová's podcast with her guests - who are all Slovak SME entrepreneurs about how to start a business and how to become a successful entrepreneur. In each episode one business topic is explored in depth, with a full of hands-on experience, sharing proven tips and tricks.

We talk about the differences between traditional leadership and management models and for the continuing need for human interventions, even in the Productized Services Model.

Edita Angyalová can be contact on LinkedIn at: linkedin.com/in/edita-angyalova

or by email at: edita@terzos.sk

or visit her company website at: www.terzos.sk

For more information on this podcast series, 'John Scott Lawton's English, you know', or to make any comments or to ask any questions relating to English Language learning, please contact me at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠johnscottlawton@hotmail.co.uk⁠⁠⁠⁠⁠ or leave a sound bite comment on Spotify.

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