We had the pleasure of speaking with nightlife marketing legend Wagner Mateo, AKA DJ Frikkiao.

In this career spanning decades, Frikkiao continues to succeed in live event marketing in today's tech-savvy world and as the Latino population grows and draws more mainstream attention. In this fun and wide-ranging conversation, he shared tips on how event organizers can grow their audience, create memories and stay true to yourself.

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Here are some of the highlights:

(1:25) - Wagner Mateo, AKA DJ Frikkiao, talks about his migration to the U.S. from the Dominican Republic and how his passion for music drew him to starting as a DJ.

(5:00) - Frikkiao spoke about what music was hot when he was first DJing and the long hours he was putting in. He also met legendary artists and music executives during this time when they all first began in the industry.

(15:10) - Frikkiao talks about how he was marketing before social media and how he started using today's digital tools. He shares how having a strong data collection and marketing strategy helped him work with artists like Daddy Yankee, major music labels and eventually branching out into travel marketing.

(24:40) Frikkiao remembers how he was DJing and leading nightclub promotions at the same time and shares his reasons for focusing on just the nightlife marketing. He also talked about juggling marketing budgets, liquor and beer sponsors and attracting top live acts.

(36:00) He talks about how nightlife content transitioned from live artist-based promotions to DJ-driven star power and theme nights - and how it may be heading back to live music.

(40:00) Frikkiao shares tips on basic traits and skills he thinks has led to his success throughout all the changing music and technology trends.

(49:00) Collazo and Frikkiao talk about how ticket sales have changed from the the late 1990s and early 2000s to today.

(52:40) Frikkiao gives some tips on how to develop relationships with the artists and tour managers needed to attract a famous act for your live show.

(56:03) Collazo and Frikkiao talk about their views on NFT tickets.

(60:35) - Frikkiao shares fun stories about his touches with artist legends. And, yes, Frikkiao did get a shoutout on the song "Noche de Sexo."