Have you ever wondered what drives our desire to behave morally? The Yin and Yang of Morality. Neuroeconomist Paul Zak believes he has uncovered the answer.

By delving into the fascinating realm of neurology, Zak introduces us to oxytocin, a chemical he affectionately refers to as "the moral molecule." He believes that this miraculous substance plays a pivotal role in cultivating trust, empathy, and other profound emotions that contribute to the creation of a harmonious and prosperous society.

As a renowned expert in the fields of cognitive science, psychology, and biology, Zak provides us with a captivating journey into the intricate workings of the human brain. Drawing upon his research in happiness, medicine, sociology, and even chemistry, he paints a comprehensive picture of how oxytocin acts as a vital catalyst for positive social behaviour.

Through his enthralling and accessible style of storytelling, Zak skilfully connects the dots between neuroscience, behavioural economics, and ethics. By shedding light on the neurobiological underpinnings of our moral compass, he helps us understand the fundamental drivers behind our ethical choices.

Join us in this thought-provoking exploration as we delve into the depths of the human mind and uncover the undeniable influence of oxytocin. Brace yourself for an enlightening adventure that will transform the way you perceive moral behaviour and its vital role in shaping our society.

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