On today's episode we are joined by Jennifer Barbee, CEO of Destination Innovate and a dynamic leader who has worked with over 400 hospitality and destination brands. She has been credited with many innovative firsts in the industry; including the first personalized destination website, tapped to lead digital account strategy for the first inbound travel campaign for the US Department of Commerce and the first destination campaign to be used as a Facebook Business Case study. She is a contributor and member of the Forbes© Agency Council and a popular speaker on innovation and strategy for travel brands.

Topics we cover:

• How branding has evolved for destination marketing organizations (DMOs) over the past decade
• Importance of including residents in the overall strategy of a destination
• How the consolidation of vacation rental companies has affected destinations
• Shifting perspective on competition - should we be looking inwards or outwards?
• How vacation rental companies can leverage their local DMO to increase the reach and exposure of their businesses
• What effects the Metaverse, E-sports and gaming will have on destinations and tourism businesses

Watch on YouTube here: https://youtu.be/C4qbrrmmSrw

CONTACT JENNIFER BARBEE
https://www.linkedin.com/in/jenniferbarbeeinc/
https://destinationinnovate.com

CONTACT ALEX & ANNIE
AlexandAnniePodcast.com
LinkedIn | Facebook | Instagram

Alex Husner - Linkedin
Annie Holcombe - Linkedin

Podcast Sponsored by Condo-World and Lexicon Travel