SaaS Giants Pay Them $300K Yearly for Optimization Secrets. Don't Miss Out on Boosting Your Conversions!

In this episode, Sahil Patel, CEO of Spiralize, discusses predictive conversion rate optimization for B2B SaaS companies.

What Spiralize Does:

• Spiralize offers predictive conversion rate optimization by scraping and analyzing A/B tests from 34,000 websites.
• They identify successful A/B tests and implement them for clients to optimize conversions.

Understanding A/B Testing:

• Sahil explains A/B testing using the analogy of a clinical drug trial, emphasizing the importance of statistically significant results.

Scraping and Analysis Process:

• Spiralize utilizes their proprietary software to crawl the internet, capturing visual differences in A/B tests.
• They identify common elements across successful tests to determine proven winners.

Expertise and Value Proposition:

• Sahil highlights the expertise Spiralize brings by analyzing data from thousands of websites, providing insights beyond what individual companies can achieve.
• Spiralize offers a blend of product and service to address the challenges and complexities of A/B testing.

Customer Base and Business Model:

• Spiralize primarily serves B2B SaaS companies with at least 500 employees, spending $50,000 to $70,000 monthly on marketing.
• The company operates on a performance-based model, starting with a 90-day pilot followed by a monthly fee.

Acquisition Strategy and Market Focus:

• Spiralize relies on client referrals and relationships with CMOs, leveraging the frequent job changes in the industry.
• They target the B2B SaaS market due to its relative newness in conversion rate optimization, offering more opportunities for growth.

Team Structure and Engineering Role:

• Spiralize employs a team of software engineers to improve their proprietary software and assist clients in building and running A/B tests.
• Engineers focus on implementing significant changes in user experience rather than minor adjustments, maximizing impact.

Future Vision and Goals:

• Sahil envisions CRO becoming as essential as SEO, with Spiralize leading the industry in the next five to ten years.
• The company aims to democratize conversion rate optimization, making it a standard practice for all websites.