One of the greatest challenges for startups or even seasoned companies is managing people. How a team interacts, lifts each other up, or feels motivated to hit their goals can determine whether your company succeeds. There are so many ways to cultivate a positive work environment but Toa Green has one specific insight from years of building businesses — "be good humans to each other."

Join Toa as she parses this statement out in actionable steps that can alter your business for the better. Toa distills how she fosters an uplifting and supportive work environment and motivates her team, ultimately leading to big wins for her business.

In this episode, you’ll learn to:

• Acquire insights on the importance of addressing employee satisfaction for overall business success.

• Learn stellar communication techniques and strategies.

• Discover strategies for fostering an uplifting and engaging workspace which ultimately boosts productivity.

• Understand the benefits of aligning individual growth with the company's mission.

• Transform your dreaded employee evaluations into successful conversations

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Thank you to our sponsors!

Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank & Boom Ice Cream–and ship it all right to your door at goldbelly.com/

Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com

Resources Mentioned in Episode

• Read the research study by Gallup that found that highly engaged employees and teams increase profitability by more than 20%

• Learn more about Salesforce’s finding that “employees who feel heard are nearly 5 times more likely to feel empowered to do their best work.”

• Crank & Boom’s Success Checklist — Download a FREE employee evaluation template to supercharge your employee reviews at crankandboompodcast.com! 📒🎯

• Watch Crank & Boom’s Orientation Video for new employees!

Quotable Moments From the Episode

“Focusing on being good humans to one another has been the key to unlocking our team's biggest potential.” - Toa Green

“We need each other. There's no way I could do everything by myself. I think when I started to really embrace that mindset, that is when things changed for us. I wasn't just there to pay a paycheck and they weren't there to just punch in and punch out. We actually had a relationship and we had a connection, and we were here to help each other out along this journey of life together.” - Toa Green

“We were fortunate to have someone from a different generation, a different mindspace and someone who's a bit more on the pulse of what is new and hip and interesting say, “Hey, we should do Barbie specials.” And that just unleashed a whole load of fun stuff that came from that suggestion. We had pink whipped cream; we had a frame that people were taking photos with. And it just came from that one suggestion that kind of snowballed and catapulted into this whole promotion that we did.”  - Toa Green

“One thing that I really realized over the years is that people don't want to stay stagnant. Most people, especially those who are looking to make a career in our industry, are looking for ways to learn; they are looking for mentorship; they are looking for advancement.” - Toa Green

Connect with Toa!
C&B Podcast website

C&B Ice Cream website

C&B Podcast's Instagram

*Production by Four Eyes Media*