Episode #2 with Miruna Dragomir, Planable

Value-driven Marketing

Apr 15 2022 • 34 mins

How to drive value and attention in the crowded space of marketing technology. With Miruna Dragomir, CMO at Planable, a content collaboration platform for social media teams.

Listen to discover:

  • How Planable creates value for their customers and audience, through their marketing
  • Why value creation has to intersect with what you do as a business - and how to keep your team accountable
  • How Miruna and her team balance building for the long run with bringing short term ROI
  • Mistakes to avoid and how you can stand out in a crowded market