In the 4th episode, I talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata, about bringing client value with a data-driven mindset.

Listen to the episode to learn:

• How long is the actual customer journey in B2B?
• What misconceptions do B2B marketers have around data and attribution?
• How do you “marry” what you can measure with things that are hard to track, to get a better understanding of what’s working in your marketing?

And a lot more, from sales and marketing alignment to how Dreamdata is growing and creating value for its audience.