“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.”

As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable footprint and impact, mainly from travel, food and that infamous swag. However, the events landscape is evolving and sustainability is an increasingly growing focal point. We met up with Matilda Riley, an expert in sustainable events. Matilda talks openly and frankly about all the different areas that events impact and how there are sustainable alternatives and choices for pretty much every element when it comes to planning and running an event. Matilda tells us that she now sees sustainability on the majority (approx. 90%) of all briefs coming in from clients, which is a big and positive step change.

Sharing so many ideas, solutions and ways you can make your event not only more sustainable but, more creative, engaging and successful, you won’t want to miss out.

Join us on this episode as we talk to Matilda about:

• What you need to consider when planning and running an event
• How sustainability is now included on the majority of briefs
• How events are part of your scope 3 emissions so need to be part of your standards
• How to be proactive and not reactive
• Getting creative and doing things differently in a way that brings new life to your events for your organisation and, your audience.

For more information about ECO3 and From Now - visit https://from-now.com/

And to connect with Matilde via LinkedIn - she’s here

Another great episode… and still more to follow in this greening your marketing channels mini-series - so stay tuned.

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You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.

Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.