Baachu Talk episode 30 with Mark Levy

Baachu Talk

17-05-2023 • 1 hr 31 mins

Mark Levy is the founder of Levy Innovation LLC, a positioning and strategy firm that helps organizations and thought leaders differentiate by using, what he calls, a Big Sexy Idea. The ideas Mark and his clients have created are known worldwide by hundreds of millions of people.

Mark has consulted to some of the world’s most prominent companies and individuals, including CEOs of major brands; the former head of Strategy at the Harvard Business School; and thought leaders, such as Simon Sinek of “Start with Why” fame. Mark has also consulted to a TV special on the History Channel, as well as to the iconic TV and streaming series, “Mystery Science Theater 3000.”

In 2018, he was elected into the Million Dollar Consulting Hall of Fame. The hall’s founder calls Mark’s positioning and messaging skills “unparalleled.”

Before devoting his work full-time to Levy Innovation, Mark served as Chief Marketing Officer of an Inc. 5,000 experiential branding organization with clients such as Nordstrom, Time Warner, and Stanford University.

Mark is a keynote speaker. He’s spoken about strategy to dozens of organizations, including Adobe, American Express, and Google. He is in fact a member of the National Speakers Association, and served as the organization’s 2023 Winter Conference chairman. Previously, he served as an organizer for TEDx.

Mark is a writer. He has written for the New York Times, and has written or co-created five books, including  “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” which has been published in eleven languages, and has been a bestseller in three different formats.

He has taught entrepreneurial strategy and persuasive business writing at Rutgers University.

Besides his positioning work, Mark creates magic tricks and shows. One of the shows he co-created, “Chamber Magic,” has run for over two decades, and appears on TripAdvisor as New York City’s highest-rated live show, ranked higher than even the musical “Hamilton.”

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