Helping Startups Grow Through Engineered Organic Marketing Ft. Vaibhav Sisinty, Founder-GrowthSchool

The Neon Show

12-09-2022 • 56 mins

Thinking about Entrepreneurship or Startups which of the following do you think really matters -

# Having Degree from a Tier-1 college?

# Having or finding the right Co-founder?

# Sky-rocketing your scale up as soon as you secure funding?

# Pouring in your resources to get as many customers as fast as possible via Ads?

Well the short answer to all the above questions is, IT DOESN’T.

In today’s episode we’ve with us Vaibhav Sisinty, Founder, GrowthSchool. And in this episode, while sharing his experiences of building and scaling GrowthSchool, he busts all the above myths one-by-one.

For all of you, who’ve been active on Linkedin, in the past few years, especially around themes like marketing and growth hacking, you would have surely noticed a post or an Ad by Vaibhav, or his perfect case of personal branding and self-curated courses on Sisinty.com.

During the episode, we talk with Vaibhav about how he learnt and grew his marketing skills during his job at Uber and Klook, how he used a brilliant growth hacking method even while raising his first round and much more.

Lastly before we dive deeper into the podcast, something that Vaibhav mentioned during the episode - “True Product Market Fit is, If I shut down my product today, will 25 people line out of my office, requesting to please turn it ON.”

Notes -

00:54 - Intro

01:55 - Starting in Growth Journey: From his 1st Venture to Uber

05:24 - Helping other startups: His playground to learn

06:29 - Building Organic v/s Paid Channels of Growth

12:02 - Founder-Market Fit towards starting GrowthSchool

16:02 - 0 to $1 Mn ARR before first round of funding

20:36 - Zoho Sponsored – Prashant Ganti on Where do founders struggle with Payroll and how can they fix it?

22:33 - Running Lean & Shrewd to achieve profitability

23:58 - Scale & format of courses before and after the funding

29:00 - Growth Hacking his way to raise funding from Sequoia, Owl & 80+ Angels

36:15 - “Blitzscaling right after funding will break things.”