As per Statista, globally there are more than 2.6 Mn Apps on Google Play Store, and when you’re building in today’s age of internet, you need as much as visibility possible around -
# Accurately measuring the impact of your marketing initiatives

# Actionable insights on your user behaviour

# Potential Competitors & on what metrics do they compare with you and where do you & your team needs to focus more.

To understand mobile marketing analytics better in this episode we’ve with us Oren Kaniel, CEO & Co-founder, AppsFlyer.

Founded in 2011, AppsFlyer has grown leaps and bounds and is currently amongst the top choices of marketers to mobile marketing analytics.

In today’s episode, we talk with Oren about how they built and grew AppsFlyer where there was almost a free option like Google Analytics available to the masses, also what’s their focus triangle about Privacy, Users Value and Safety.

Lastly before we dive deeper into the podcast, something that Oren’s mentioned during the episode - “Do not fall in love with your product, fall in love with the ecosystem, with the problem-statement.”

Notes -

03:09 - Intro to AppsFlyer

03:55 - Starting with Entrepreneurship

05:53 - Identifying the opportunity and starting AppsFlyer

09:18 - How well positioned is Israel for capturing Asian and Global markets?

12:55 - $300 Mn ARR from the US & rest of the Global market

13:46 - Journey from 0 to 1 and 1 to 10

20:13 - Zoho Sponsored – Prashant Ganti on Where do founders struggle with Payroll and how can they fix it?

22:25 - Ensuring faster growth by balancing pricing and revenue model

27:53 - Evolving of Go-To-Market insights over time

38:19 - Building the team and culture

Also, try out a 30-day free trial of Zoho Payroll, and simplify your Payroll journey as an entrepreneur!

https://zoho.to/zoho-payroll