67. "Find personality traits that shine through" - Paul Getter, The Internet Marketing Nerd!

Paul Getter is possibly the greatest name is global marketing over the last two decades.

He is in the top 1% of ad spenders in the history of Facebook, he's consulted on the Kardashian empire and built Grant Cardone, Tai Lopez and Bill Proctor's personal brands from scratch.

He calls himself 'The Internet Marketing Nerd' because of his dedication to experimentation and the data machine that is digital marketing!

In this conversation, whilst Paul was in Dubai running a high level mastermind, we covered:

- How leaving his job was the best thing that ever happened to him

- How spirituality and his commitment to his faith gave him an unsuspecting opportunity to disrupt an industry

- How he would grow a following online right now

- What the perfect ad copy looks like

- The difference in marketing between the US, UK and UAE

- The power of building a movement or a community around something you're absolutely passion about!

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If this episode resonated with you, I recommend you go back to episode 61 with Forbes top fitness coach, Charlie Johnson.

Charlie's transformed the lives of over 8,000 people, creating 2 multi-7 figure per year businesses and been recognised globally for his work. But, in his words, it started from being unhappy and unfulfilled in himself.

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