career, technology, and managing client expectations

The Architectural Technologist

23-05-2024 • 16 mins

Architect Gary Pidd, shares his career journey and the evolution of technology in architecture. He emphasizes the importance of not letting computers control the design process and discusses the benefits of using virtual reality (VR) to help clients visualize their projects. VR allows clients to experience the scale, volume, and details of a building before construction begins, managing their expectations and reducing changes during the process. Gary also highlights the significance of collaboration and understanding clients' needs to create personalized and successful designs. Join Jonathan as he explores the past, present, and future of architecture with Gary.