Ashish Sidhra is the co-founder of Alike.io, a travel startup started before covid. They built the startup through the pandemic and emerged stronger by selling masks to get through the lockdown period. Ashish, primarily a tech guy explained how he made the switch to being a travel entrepreneur, what it was like to be a travel startup during covid, how to build a moat, the nuances of building a two sided marketplace and more in his conversation with Roshan Cariappa. Topics:00:00 Sneak peak00:59 Introduction02:29 How did Ashish get started in the travel space?03:52 Going from idea to product to company06:29 Advice for aspiring Travel entrepreneurs08:27 Something Ashish Wishes he knew earlier10:04 What is Alike and what does Ashish aim to do with it?15:51 Navigating through Covid 20:01 Change in travellers' attitudes post covid23:25 Building a moat29:10 Nuances of building a two sided marketplace32:21 Park Avenue wrinkle free shirts32:45 Content creators on Alike37:14 What are Alike's teams optimizing for?41:19 Customer acquisition at Alike46:23 How Ashish thinks about brand building52:45 Was bootstrapping a strategic decision?55:23 Running a sustainable business01:02:13 Park Avenue Power Points ------------------------------------- Click here to get regular WhatsApp updates:https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Ashish Sidhra :Linkedin: https://www.linkedin.com/in/ashishsidhra/Twitter: https://twitter.com/AshishSidhra ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operator​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!