What We Discussed:

In today's interview with Jill Sammons, we discussed a wide variety of issues:

• Overview of BCU and its unique approach in the credit union industry
• BCU’s focus on financial well-being and partnership with large employers
• Implementing strategies to improve employees' financial well-being
• Leadership style and the influence of "Truth About Leadership" book
• Importance of shared values and mentoring at BCU
• Know to Grow strategy and prioritizing initiatives
• Differentiation strategies in the saturated banking/CU market
• Utilization of AI technology in marketing Jill’s efforts
• Collaboration between in-house teams and external agencies
• Advice for marketers considering new agency partnerships

Thanks Jill for a great interview!

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