Hurtigruten Group is the world's leading adventure travel group. Formed of three main business units – Hurtigruten Expeditions, Norwegian Coastal Express and Hurtigruten Svalbard – they offer unique small-ship and land-based adventures from pole-to-pole.

What We Discussed:

In today’s interview with Storm Tussey-Haverly, we discussed a wide variety of issues:

• What Hurtigruten Group is and what Storm does as their SVP Global Marketing.
• Storm’s eclectic background and experience, as well as what she likes most about marketing.
• The most challenging problem in her marketing career and how she solved it.
• The difference between marketing high-end travel excursions and products like toys and technology.
• How Storm keeps her offering relevant and interesting to prospects throughout the 2 ½ year marketing funnel for cruises.
• Any experiences from Storm’s former jobs that she applies to her current role at Hurtigruten.
• How Storm differentiates the Hurtigruten brand in a crowded travel and cruise market to capture her target audience’s attention.
• How content offerings have changed in the travel/cruise space over the past decade.
• Storm shared advice for marketers working remotely and far away from their parent company.
• Advice to marketers considering bringing an agency on board for the first time.
• Any advice he would give to an agency attempting to win business from her.

Thanks Storm for a great interview!