What We Discussed:
In today's interview with John Vincent, we covered a wide range of topics:
- What The Apex Automotive Group does as an organization and John's role within it.
- The notable changes that John has observed in the auto dealer industry over the past few years.
- John's predictions for future changes in the industry over the next decade.
- The impact of companies like Carvana on dealership business.
- The concept of Modern Retail Marketing and the possibility of it reaching an inflection point, and if so, when.
- The need for a shift in the "net to gross" mindset in order for Modern Retail Marketing to be widely adopted.
- Whether John has an agency to assist him in overseeing all of the marketing activities for Apex Automotive.
- Any advice he would offer to agencies seeking to win business from him.
- Advice for marketers who are considering partnering with an agency.
Thanks John for a great interview!
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