CIPIO.ai is on a mission to democratize visual content, uniquely combining the power of brand communities and generative AI. The patent-pending Visual Content Platform allows brands to search, discover, manage, create, regenerate, distribute, and collaborate visual content at scale. Visual Content Platform allows Brands to deploy user-generated content and GenerativeAI Content in paid advertising, customer purchase experiences, website engagement, and social media campaigns at a fraction of time and cost. This unique approach has driven growth for esteemed brands such as JBL, Orange Theory Fitness, and Botanic Choice.

What We Discussed:

In today's interview with Jason Falls, we discussed a wide variety of issues:

• What CIPIO.ai is and what he does for the company.
• How influencer marketing has changed over the past 5-10 years.
• Jason's predictions for the influencer marketing space over the next 3-5 years.
• Jason’s most notable career highlights and accomplishments he’s most proud of..
• How CIPIO.ai differs from other platforms, such as CreatorIQ.
• The biggest challenges Jason expects to face as Executive Vice President of Marketing for CIPIO.ai and how he believes he will address them.
• Experiences from his past that he can draw upon to navigate the challenges in his current role.
• Strategies for marketing CIPIO.ai to build awareness, including their target customers and the most effective methods to reach them.
• His past work with agencies, how he has utilized them to support his business needs, and whether he currently works with any.
• The advice he would give to a marketer looking to bring an agency onboard.
• Any advice he would offer to an agency looking to win business from him.

Thanks Jason for a great interview!

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