What We Discussed:
In today's interview with Paul Schwalbach, we discussed a wide variety of issues:
- An in-depth understanding of Pima Community College, including the structure, offerings, and unique aspects of one of Tucson's key educational institutions.
- How Pima Community College manages its extensive marketing and communications efforts across multiple platforms and departments.
- How Pima works hand-in-hand with local businesses like Raytheon and Caterpillar to tailor educational programs that meet industry needs.
- How Pima balances open admissions with maintaining high educational standards and how they've tackled the impact of the pandemic on student enrollment.
- The transition from traditional marketing methods to modern digital strategies, including the use of geofencing and social media.
- Paul shares valuable advice for marketers looking to bring on new agencies.
- Paul’s advice for agencies looking to win business from marketers.
Thanks Paul for a great interview!
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