What We Discussed:
In today's interview with Nick James, we discussed a wide variety of issues:
- What kind of organization Sinclair is and Nickolas’ role within the company.
- The challenges of maintaining control and consistency across a large network of social media handles/accounts while allowing for local customization.
- Implementing new social media tools, style guides, and processes across a decentralized organization.
- The importance of proper training and change management when rolling out new initiatives.
- Leveraging user-generated content and emotional storytelling on social media vs. traditional marketing assets.
- Anticipated future trends in social media, such as personalization, immersive experiences, and AI-powered content customization.
- Effectively utilizing external marketing agencies for specific initiatives and expertise.
- Balancing exploring new platforms/trends with staying focused on core audiences and channels.
- Advice to marketers looking to bring a new agency partner onboard.
- Advice Nicholas would give to any agency that was attempting to win business from him.
Thanks Nickolas for a great interview!
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