What We Discussed:

In today's interview with Rebecca Morris-Hoeft, we discussed a wide variety of issues:

• What kind of organization Sunrise Banks is and what Becca does for them
• Social Responsibility and what it means to be a “Social Engine for Good”
• Role of Chief Brand Officer at Sunrise Banks
• Building a community and social impact at Sunrise Banks
• Front-facing positioning and marketing strategies employed at Sunrise Banks
• Social impact initiatives at Sunrise Banks
• Response to George Floyd's murder and community engagement
• Future of the banking industry - digital transformation and relationship building
• Role of AI and ChatGPT in marketing and banking
• Involvement with marketing agencies for SEO, customer focus groups, media prep, and storytelling
• Becca’s advice to agencies looking to win business from marketer’s like herself
• And, advice for marketers considering bringing a new agency onboard

Thanks Becca for a great interview!

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