What We Discussed:

In today’s interview with Liz Mumford, we discussed a wide variety of issues:

• The kind of credit union Dutch Point is and Liz’s role within it.
• Liz’s 35-year career at Dutch Point and why she enjoys working there.
• The biggest challenges Dutch Point has faced in the last 5-10 years.
• How Dutch Point differentiates itself from other credit unions and how this has changed over the years.
• How Dutch Point managed to maintain high consumer engagement during the pandemic.
• The evolution of the credit union’s marketing strategies over the years.
• How Liz utilizes PR in her role and supports the credit union.
• The role of data analytics in her position and consumer expectations regarding modern banking.
• Liz’s predictions for the future of the banking/credit union industry.
• How she manages being a one-person marketing team.
• Advice for marketers considering partnering with an agency for the first time.
• Any advice she would give to an agency looking to win business from her.

Thanks Liz for a great interview!

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