What We Discussed:
In today's interview with Ken Fenyo, we discussed a wide variety of issues:
- What it is Grabango does and Ken’s role within the organization
- Ken’s responsibilities in marketing, focusing on both B2B and B2C strategies
- Building relationships with large retailers (e.g., Aldi, Circle K, 7-Eleven)
- Engaging retail partners to promote the technology
- The challenge of engaging shoppers and encouraging them to use Grabango's technology
- Collaboration with retailers to enhance the shopper experience
- Discussion about Grabango as a sub-brand and its relationship with retailer brands
- Ken's background at Kroger and its impact on his current work
- Insights gained from working with customer data and loyalty programs
- The importance of partnering with retailers for data insights
- Understanding shopper behavior through computer vision
- The challenge of convincing retailers to adopt new technology
- The importance of demonstrating ROI and value to retailers
- Consumer’s fear of trying new technology and how to overcome it
- Importance of providing clear communication about how the checkout process works
- How Grabango's technology can help reduce shrinkage
- Skepticism around new technology and slow adoption by retailers
- Strategies for overcoming these challenges
- Collaboration with agencies used by retail partners
- Ken’s advice for marketers considering bringing an agency on board
- And, advice for agencies looking to win business from marketers like him
Thanks Ken for a great interview!
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