What We Discussed:

In today's interview with Mark Cohen, we discussed a wide variety of issues:

• What kind of organization Mesirow is, and what Mark does for them.
• The role of “Advisory Services” in financial companies.
• Marketing strategies in the financial services industry.
• The importance of digital culture in organizations.
• Utilizing digital technology for efficiency and effectiveness.
• The future of AI and technology in marketing and the various challenges in its application.
• Managing relationships between marketers and agencies.
• The challenges of digital integration for marketers.
• The importance of digital transformation and cultural change in companies.
• Strategies for effective client-agency relationships.
• The role of martech stack in agency services.
• The significance of AI in marketing and business management.
• Advice Mark would give to marketers looking to bring a new agency onboard.
• Mark’s advice for agencies looking to win business from marketers.
• Strategies for agencies to impress and win business opportunities

Thanks Mark for a great interview!

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