Our recurring guest who always has something new, Sean Beers, founder of Portland Product Werks, is an avid fly fisherman, in addition to a Bonzi skier. And now he's taken the lemons from COVID-19 and made a gallon of lemonade. The "secret" is planning ahead, which Sean did indirectly years before. He realized owning a brand three years ago was key and started doing that. With no knowledge of COVID beforehand, when it hit Portland Product Werks had alternatives. That meant putting their marketing dollars into direct-to-consumer sales, since many of their retail bricks and mortar were shut down. And cutting every expense possible including rent but NOT cutting personnel. Happy to be doing well when most of the working world is not, Sean stays humble and grateful for what they have and also keeps his team aware that what goes up can go back down. Felony Inc Podcast with your hosts Dick Hennessy and Meg Thibodeaux We record the Felony Inc Podcast inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland. Audio engineer, mixer and podcast editor is Allon Beausoleil Show logo was designed by Carolyn Main Website was designed by Cameron Grimes Production assistant is Chelsea Lancaster Felony Inc Podcast supports City Central Concern at centralcityconcern.org 10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes Listen to the Felony Inc Podcast live on-air every Friday at 10:00am pacific time on Startup Radio Network at startupradionetwork.com