Whether you know it or not, “shrinkflation” is costing you. You’re paying more for less, as manufacturers boast record profits. Your paycheck is getting eaten away faster and faster every month, but you’re left with the same amount of stuff. How did this happen, and when is it going to stop? Phil Lempert, AKA the “SupermarketGuru,” has been analyzing consumer behavior, marketing trends, and the retail landscape for over two decades. Now, he’s sharing thetricks manufacturers use to get you to spend more while expecting less. Shrinkflation has become such a severe problem that even the president of the United States has recently mentioned its damaging effects on the American household. Phil gives us the inside scoop on why prices are rising while sizes shrink, how retailers are actually fighting back to get customers the savings they deserve, and which products are seeing the most shrinkflation today. Phil also shares his top tips to beat shrinkflation and save more money every month, how to show the companies that you WON’T put up with their price gouging games, easy ways to identify shrinkflation, and the supermarket chains that give you the best bang for your buck. If you’re tired of seeing your grocery bill inflate while your bank account shrinks, this is an episode you cannot miss! In This Episode We Cover Shrinkflation explained, and how manufacturers are taking advantage of Americans Products that are seeing the most shrinkflation and which items to avoid Why America’s need for “choice” is making shrinkflation even worse The grocery stores and brands that are the best for budget-conscious shoppers How to identify shrinkflation and the sneaky tricks manufacturers play to get you to spend more for less How to take action against shrinkflation and tell brands to STOP ripping you off! And So Much More! Links from the Show BiggerPockets Money Facebook Group Network with Other Investors on The Path to FIRE Through the BiggerPockets Forums Finance Review Guest Onboarding Join BiggerPockets for FREE Mindy on BiggerPockets Scott on BiggePockets Listen to All Your Favorite BiggerPockets Podcasts in One Place Apply to Be a Guest on The Money Show Podcast Talent Search! Find an Investor-Friendly Agent in Your Area Find Investor-Friendly Lenders Cutting Your Grocery Bill in Half with Erin Chase from $5 Dinners Persuasion Secrets and Predatory Practices Businesses Use on YOU Supermarket Savings Tips: How to Avoid Shrinkflation as Some Companies Give Consumers Less Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/money-518 Learn more about your ad choices. Visit megaphone.fm/adchoices