We’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort.
In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to make your B2B videos cool.
How to make a B2B video cool
- Get rid of details.
- Make it shorter.
- Production design. Make it look cool.
- Embrace weirdness.
- Be aware of your creative immune system. Don't let it reject things that are new.
- Elevate with texture and cool accessories.
For more on each tip, listen to the full episode or read the transcript below.
Learn more about Guy, Hope and Umault at umault.com
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