Walter Lybeck is the CEO of Point S Tire and Auto Service. Originally from McMinnville, Oregon, growing up in a tight-knit community instilled in Walter a strong work ethic from a young age, starting with his first paying job mowing lawns. His path eventually led him through various roles in the service industry, including a memorable stint at Burger King. Though he initially stumbled into the tire industry by chance during a housing downturn, Walter found himself drawn to the dynamic challenges and opportunities it presents.

In this episode…

Company culture has taken center stage when it comes to the overall value, reputation, and desirability of a workplace. In reality, how important is that culture and camaraderie to the value of a tire business?

According to Walter Lybeck, a supportive work culture and tight-knit community have proven to be invaluable for Point S Tire. His commitment to creating a familial atmosphere among team members reflects not only in his leadership style, but also in the strong bonds formed within the organization. By prioritizing collaboration, mutual respect, and a shared sense of purpose, Walter has proven that an emphasis on building relationships and camaraderie among employees can have a profound impact on employee morale, productivity, and overall organizational cohesion.

On this episode of Gain Traction, Walter joins Mike Edge to discuss the importance of company culture. Walter shares how to engender a familial closeness among team members and how those efforts have paid off, both day-to-day and in the big picture. He also discusses his accidental journey into the tire industry and why he’s happy it happened, and recalls an embarrassing story as a testament to poise under pressure.

Here’s a glimpse of what you’ll learn:

• Walter Lybeck explains how he stumbled into the tire industry during a housing downturn
• Why Walter embraced the challenges of the tire industry despite initial hesitations
• The importance of pushing past reluctance to seize growth opportunities
• How Point S Tire fosters a sense of community and loyalty among employees
• A memorable customer service story exemplifying the Point S ethos
• Walter shares an interview mishap and the importance of staying composed under pressure

Resources mentioned in this episode:

• Walter Lybeck on LinkedIn
• Point S Tire
• Ron Dolan on LinkedIn
• Sailun Tire Americas
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.