There's nothing more frustrating when video, after video fails to converts.  You start to wonder if it's even worth doing.  You've spent hours creating amazing content, you get thousands of views, and nothing.

It's easy to fall into the trap of talking about yourself, how wonderful your service is or your award winning products.  Sit back, is the video talking to, your company, or are you actually talking to your consumers and clients?

Listen, mirror, project, repeat.

If you've had value from this, I would love to invite you to our Pause for Breath moments every Friday at noon, where we explore deeper into the topic, and help you to get your Short Form Video converting where it counts.  Find out more by following me on any social media platform at "Em Lovs"