Outline:

AI has been a hot topics for a long time now… but what aspects of artificial intelligence are actually useful?

When it comes down to it… What can AI do that we can’t?

What should AI do, that we can’t?

This episode explores just how much AI can (And should) do in the ever-changing, ever-growing world of ecommerce and beyond.

Laura Pattison, an expert in leveraging artificial intelligence to run ads on Amazon, Walmart and beyond, walks us through this concept in detail.

By the end of this episode, we hope you’ll walk away with a clear understand of just how much AI is changing and impacting the world of ecommerce, how you can take advantage of it, and where your personal time is best spent growing your business.

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Chapters:

00:00 Introduction and Podcast Context

01:15 Exploring the Singularity

04:15 Why AI Outperforms Humans

05:22 The Numbers-Based Aspect of AI in Ad Management

06:21 External Influences and Factors in Managing Ads

10:58 Specific Examples of AI Improving Advertising

17:27 How to Leverage AI in Different Areas of Ad Management

25:03 AI-Dominant Lanes

29:22 The Future of AI

36:46 Conclusion and Final Thoughts

41:23 Fear of the Unknown

44:51 Getting Left Behind

Takeaways

• AI has the ability to outperform humans in certain areas of ad management, particularly in handling large volumes of data and making decisions based on multiple signals.

• The combination of AI and human expertise is crucial for successful ad management, as humans can provide insights and make decisions based on external influences and factors that AI may not be able to fully understand.

• AI is currently dominant in areas such as bidding, campaign creation, inventory adjustments, and creative content generation.

• The future of AI in advertising holds the potential for further advancements in creative content generation, including image, video, and audio creation.

• Advertisers should identify their weaknesses and the greatest opportunities for their brands to determine where AI can be leveraged to improve ad performance and efficiency. Fear of technology often arises from a lack of understanding.

• Leveraging AI and technology can provide a competitive advantage. Refusing to embrace technology can result in being left behind.