S2 E1. Peyush Bansal of Lenskart talks about clarity of purpose, customer obsession and leading with culture.

02-08-2023 • 54 mins

In this podcast, Peyush Bansal, founder and CEO of Lenskart, India's largest eyewear company talks to Karthik B. Reddy, co-founder and managing partner of Blume Ventures, the importance of hiring the right people in building long-lasting businesses, the pathological obsession of founders to solve a particular problem, which is essential in India's small market, and balancing short-term objectives with long-term goals.

Bansal built Bagskart, Watchkart, Jewelkart, before focusing his energies on Lenskart, and the disturbing statistic where said that 75% of people in India who need specs are not them helped “focus his vision.” And as a reward for his clarity of purpose, IDG Ventures was soon on board.

Bansal was also inspired by Uniqlo’s growth in the West, where it managed to create differentiation in the same category of products. He gives the example of shoes: People no longer just want sports shoes. There’s one for walking, one for fast-paced running, and one for slow running. This trend is expected to continue in the future, with eyewear products being offered to cater to every single need of a consumer.

Bansal also emphasizes the need for long-term thinking and sustainability in the business. They discuss the success of Maruti and the importance of considering the long-term impact of their decisions. Peyush also shares his thoughts on wealth and the influence of Indian entrepreneur Ronnie Screwvala, who has significantly impacted his outlook on life and career.

For more on the importance of hiring right, check out Naveen Tewari of Inmobi’s episode on X-Unicorns.

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