In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.

We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow.

Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment.

Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process.

All this and more with Shilpa in this episode.

Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/

Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs