With over 2 decades of entrepreneurial experience, Raju's journey from bootstrapped beginnings with Way2sms to pioneering the hyperlocal news platform Way2News showcases his remarkable resilience and vision. Gain unique insights and lessons learned as Raju discusses conceiving business models, organic growth strategies, leveraging vernacular content, and capitalizing on events to drive engagement. Tune in for an insightful exploration of how Raju continues to disrupt and redefine the landscape of Indian news consumption.

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Read more about Way2News:-

1.Way2News taps into rising demand for vernacular content with local flavour

2.Way2News founder-CEO Raju Vanapala on serving hyperlocal news for Bharat

3.Why short news app Way2News positions itself as the ‘go-to’ platform for hyperlocal campaigns in South India

4.Today news isn't a matter of language, but rather how quickly it is available

5. How Way2News transformed the hyper- local news ecosystem in India