“It is possible to disproportionately colour consumers’ opinion about yourself” - Aditya Save.

A marketing mega mind Aditya has previously worked with big brands such as Shaadi.com, Marico & GSK where he’s held senior leadership positions. Having made his mark in the corporate world Aditya is now the co-founder of Agilio Labs - a startup studio that works with experts to launch innovative & successful startups.

He calls himself a student of human behavior & has a keen interest in how technology is helping scale brilliant ideas faster. Aditya Save is also an angel investor and has invested in and incubated ideas for about 8 years now.

This episode of the Founder Thesis show is a marketing masterclass with Aditya. Here are a few key takeaways:

• An open and autonomous work culture encourages employees to take risks & achieve higher performance.
• The difference between risk & uncertainty.
• How to create a distinctive brand image, in a market with several competitive & similar products.
• How to tap into consumers as a source of learning.