Join host Will Cobb as he sits down with Justin Starbird, CEO of The Aebli Group, to dive into a concept Justin refers to as "The Second New Year."
Coined to mark the post-Labor Day period, this time of year serves as a critical moment for businesses to reassess their goals, realign strategies, and sprint toward year-end objectives.
Justin shares how businesses—particularly mid-sized and larger companies—often face a realization after summer vacations that they have only a few months left to meet fiscal targets. With holidays like Thanksgiving and Christmas on the horizon, the window for hitting those goals shrinks rapidly. During this period, companies must review the progress they've made so far and adjust tactics to finish the year strong.
Key topics discussed include:
📍The Second New Year: How Labor Day symbolizes a reset point for businesses to evaluate their annual goals and prepare for the final stretch of the year.
📍Goal Evaluation: Whether companies are on track or need to pivot, this is the time to either capitalize on momentum or troubleshoot underperformance.
📍Last-Minute Projects: Many businesses reach out to TAG for one-off projects like website revamps, lead magnets, and marketing campaigns to use remaining budgets before year-end.
📍Budgets and Procurement: Justin explains how many companies adopt a "use it or lose it" mindset with leftover budgets, leading to opportunities for agencies to offer additional services like video production or content audits.
📍Small Business vs. Larger Business Approaches: While small businesses may use this period for strategic reflection, larger businesses often undergo operational evaluations and prepare budgets for the next fiscal year.
📍Maximizing Marketing Efforts: TAG's approach to working collaboratively with businesses to amplify what's already working rather than overhauling strategies that are successful.
This episode is packed with valuable insights for business leaders looking to navigate the challenges of year-end planning while positioning their companies for long-term success!
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