Inspectations

Business leaders in the MedTech space, are you ready to transform your innovative ideas into life-changing medical devices!? Join us on the Inspectations podcast as we sit down with Robert Austring, a seasoned expert with over 45 years of experience in the medical device industry! In this episode, Robert shares his proven "Roadmap to Product Commercialization," a strategic framework designed to guide you through the complexities of the medical device landscape. From securing funding and navigating regulatory hurdles to managing the iterative development process and launching your product successfully, Robert's insights will equip you with the knowledge and tools you need to achieve your business goals. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable advice and real-world examples to help you navigate the path to success. Tune in and discover how to turn your medical device vision into a reality!

Discover how to lead your business into the future with confidence and clarity! In this episode, Andrea Brown, author of, "A Business That Works for You: Leading with Strategy and Creativity" and strategic growth advisor shares actionable strategies and insights tailored for business leaders looking to create sustainable growth. Tune in to learn: 📍The shift from day-to-day operations to strategic leadership: Why it’s essential and how to make it happen. 📍Proven methods to assess your business’s current performance: Identify what’s working and where to improve. 📍How to refine your brand vision: Align your goals with your team's efforts for greater impact. 📍The power of innovation and collaboration: Foster a culture that embraces new ideas and teamwork. 📍Steps to build a business that works for you and your team: Not just today but for the long haul. 📍Practical tools for navigating every phase of business growth: From startup to scaling and beyond. Whether you’re looking to gain a fresh perspective, refine your strategies, or inspire your team, this episode equips you with the insights to lead with assurance and purpose!

Scaling a business and eventually selling it are milestones many entrepreneurs aspire to, but the journey is rarely a straight path. In this episode of Inspectations, Rick Greenwald, founder of Simbex and current CEO of Bionic Skins™, shares invaluable insights on how to: 📍Scale for long-term growth 📍Position your business for a successful sale 📍Maintain company culture and values during the transition Rick takes us through his five-year journey of building Simbex, focusing on more than just revenue growth. He emphasizes: 📍Creating a strong operational foundation 📍Building a cohesive company culture He also discusses how: 📍Early strategic planning sets the stage for success 📍Understanding your goals and knowing what you want from a sale is crucial 📍Choosing the right buyer makes all the difference in your business’s future As a leader who valued self-awareness and team collaboration, Rick highlights: 📍Trusting your team to execute your vision 📍Prioritizing long-term growth over short-term profits 📍Maintaining company culture during the sale process Whether you're in the early stages of scaling or thinking about your exit strategy, Rick’s insights are essential for: 📍Building sustainable growth 📍Positioning your business for a successful sale 📍Leaving a lasting legacy 🎧 Listen now to hear Rick's expert advice on how to scale, sell, and sustain your business—while preserving its heart and soul.

In a world where extroverted traits are often praised, introverted leaders bring a unique and powerful perspective to the table. Join our host as they dive into what it means to lead authentically as an introvert and discover the strengths introverted leaders can offer. Our guest, Sharissa Deppen, shares practical coaching strategies and valuable insights into transforming from a manager to a true leader who inspires and empowers. In This Episode, You’ll Learn: 📍The distinct differences between managing tasks and leading people with vision and empathy 📍Why introversion is an asset in leadership—and how to leverage quiet strengths Key skills that separate leaders from managers, including: 📍Visionary thinking for long-term impact 📍Emotional intelligence to foster team trust and resilience 📍Empowerment strategies to encourage autonomy and creativity 📍Proven coaching techniques to help introverts gain confidence and navigate extroverted environments without sacrificing authenticity 📍Tips on embracing a people-centric approach that turns managers into transformative leaders Tune in to learn how introverted leaders can unlock their full potential and create lasting impact—without needing to change who they are.

On this episode of the Inspectations podcast, Jeff Carr, CEO of BrainTemp, offers a compelling look at how precision, persistence, and strategic patience drive success in high-stakes industries. Carr shares the journey behind BrainTemp’s development of the first-ever FDA-cleared, non-invasive brain temperature monitoring device—a game-changer for neonatal care. For business leaders, this conversation reveals critical lessons about how the principle of "inspecting what you expect" can be applied across any industry to ensure that innovation is not just an idea, but a successful execution. From navigating regulatory challenges to building a team with unwavering commitment, Carr provides valuable insights on the leadership traits necessary to turn disruptive ideas into market-ready realities. Key Takeaways for Business Leaders: 📍Relentless Execution: Carr highlights how monitoring progress closely at every step is essential to ensure that your vision is realized with precision. 📍Leadership in Innovation: The journey from concept to FDA clearance shows how patience and resilience are crucial for long-term success in any industry. 📍Building the Right Team: Success requires more than a great idea—it depends on assembling a team that shares your vision and works relentlessly toward it. 📍High-Stakes Decision-Making: In industries like MedTech, decisions can have life-or-death implications, making precision and execution paramount. Tune in today for valuable leadership insights from a CEO who has navigated one of the most complex and regulated industries to bring innovation to life!

Join host Will Cobb as he sits down with Justin Starbird, CEO of The Aebli Group, to dive into a concept Justin refers to as "The Second New Year." Coined to mark the post-Labor Day period, this time of year serves as a critical moment for businesses to reassess their goals, realign strategies, and sprint toward year-end objectives. Justin shares how businesses—particularly mid-sized and larger companies—often face a realization after summer vacations that they have only a few months left to meet fiscal targets. With holidays like Thanksgiving and Christmas on the horizon, the window for hitting those goals shrinks rapidly. During this period, companies must review the progress they've made so far and adjust tactics to finish the year strong. Key topics discussed include: 📍The Second New Year: How Labor Day symbolizes a reset point for businesses to evaluate their annual goals and prepare for the final stretch of the year. 📍Goal Evaluation: Whether companies are on track or need to pivot, this is the time to either capitalize on momentum or troubleshoot underperformance. 📍Last-Minute Projects: Many businesses reach out to TAG for one-off projects like website revamps, lead magnets, and marketing campaigns to use remaining budgets before year-end. 📍Budgets and Procurement: Justin explains how many companies adopt a "use it or lose it" mindset with leftover budgets, leading to opportunities for agencies to offer additional services like video production or content audits. 📍Small Business vs. Larger Business Approaches: While small businesses may use this period for strategic reflection, larger businesses often undergo operational evaluations and prepare budgets for the next fiscal year. 📍Maximizing Marketing Efforts: TAG's approach to working collaboratively with businesses to amplify what's already working rather than overhauling strategies that are successful. This episode is packed with valuable insights for business leaders looking to navigate the challenges of year-end planning while positioning their companies for long-term success!

In this insightful episode, host Justin Starbird speaks with Lauren Moore, Conference Director at Informa Markets Engineering, about the strategies and best practices for making the most of trade shows like the upcoming MD&M West. Lauren shares valuable advice for exhibitors, sponsors, and attendees, along with discussing exciting new developments in the industry, including innovation and sustainability. Key Takeaways: 📌 Preparation is crucial: Exhibitors should start planning and aligning with company goals well in advance, as early as 20-25 weeks before the show. 📌 Interactive engagement matters: Successful booths attract attention through interactive experiences that go beyond giveaways—engagement is key to standing out. 📌 Importance of in-person connections: Trade shows offer a unique opportunity for team building, collaboration, and internal learning that can't always be replicated in remote settings. 📌 Bring the right team: Lauren and Justin emphasize bringing not just sales staff, but engineers or other team members to help foster internal relationships and provide expert insights. 📌 Plan your experience as an attendee: From networking to education, having clear goals and leveraging tools like the My Show Planner app can help attendees maximize their time. 📌 Community building is vital: Trade shows are evolving to support niche groups within industries, offering networking opportunities for women, startups, and people of color. As trade shows continue to evolve, they remain a powerful platform for connection, innovation, and growth. Whether you're an exhibitor aiming to elevate your brand, an attendee looking to expand your knowledge, or a team seeking opportunities for collaboration, thoughtful preparation and engagement can make all the difference. Lauren Moore's insights remind us that the value of trade shows goes beyond business transactions—it's about fostering relationships, embracing innovation, and being part of a larger community that drives the industry forward.

In this episode of the Inspectations podcast, host Justin Starbird sits down with Gerri Knilans, the CEO of Trade Press Services, for her second appearance on the show. Gerri brings over 30 years of experience in B2B marketing and shares valuable insights into the ever-evolving relationship between sales and marketing. This episode dives deep into how businesses can leverage strategic content development, media outreach, and effective communication to foster growth, strengthen client relationships, and stay ahead in today’s competitive market. Gerri highlights the importance of a well-rounded marketing plan and offers actionable advice for business leaders who are seeking to refine their marketing strategies. Whether you're a CEO, marketing executive, or sales professional, this episode provides essential takeaways for enhancing your approach to marketing and achieving long-term success. Key discussion points include: 📍The critical connection between marketing and sales for driving business growth 📍How to develop meaningful, strategic content that supports the sales process 📍The importance of frequent, high-quality communication with target audiences 📍Media outreach strategies for increasing brand visibility and engagement 📍Overcoming obstacles in B2B marketing, including budget constraints and shifting buyer behavior 📍The growing role of technology, including AI, in shaping marketing strategies 📍Opportunities for businesses to expand into global markets and refresh outdated content Tune in to gain practical tips and fresh perspectives that will help you elevate your marketing efforts and push your business forward!

Join us for a compelling episode of the "Inspectations" podcast, where host Justin Starbird, CEO of The Aebli Group, sits down with Jeff Chu, Co-Founder and Managing Partner of Features Capital. In this episode, Jeff shares his vast experience in investment banking, venture capital, and tactical technology, offering invaluable insights for business leaders. What You'll Learn: 📌 Building a Positive Organizational Culture: Discover the key elements that contribute to a thriving workplace and how to foster a culture that drives success. 📌 Leveraging Cutting-Edge Technology: Learn how to harness the power of the latest technological advancements to stay ahead in the competitive business landscape. 📌 Navigating Modern Business Challenges: Gain practical strategies for overcoming obstacles and turning challenges into opportunities. 📌 Leading with Purpose: Understand the importance of purposeful leadership and how to inspire and motivate your team to achieve their best. 📌 Positioning for Long-Term Growth: Get actionable advice on how to strategically position your company for sustained growth and success. Why Listen? 📌 Expert Insights: Jeff Chu's extensive background provides a wealth of knowledge and real-world examples that can help you make informed decisions. 📌 Practical Strategies: The episode offers a roadmap filled with actionable steps you can implement in your business right away. 📌 Inspiring Conversation: Enjoy an engaging and thought-provoking discussion that will leave you motivated and equipped to tackle your business challenges. Tune in now and transform your approach to leadership for business growth!

In today's competitive business landscape, the old adage "keep your friends close and your enemies closer" is taking on a new meaning! In this episode, Matt Wollersheim of Straight North joins us to explore the transformative power of partnerships, especially among competitors. We explore how businesses that once saw each other as rivals are now joining forces to innovate, share resources, and stay ahead of industry trends. Join us as we discuss the real-world benefits of strategic alliances, from accessing cutting-edge technologies to adapting to emerging market dynamics. You'll hear how embracing collaboration over competition can lead to exponential growth, ensuring your business not only survives but thrives in an ever-evolving market. Tune in to discover why, in today's world, a rising tide truly does lift all boats—and how you can leverage this philosophy to propel your business to new heights!

Are you ready to uncover the secrets of long-term business success!? In the latest episode of the Inspectations podcast, host Justin Starbird sits down with Gerri Knilans, President and Founder of Trade Press Services. With nearly three decades of experience in the ever-evolving world of marketing and publishing, Gerri shares her incredible journey and offers invaluable insights for business leaders. Tune in to hear how Gerri transformed Trade Press Services from a niche article-writing firm into a comprehensive marketing powerhouse. Discover the strategies she employed to navigate the digital revolution, the rise of AI, and the diversification of her service offerings. Gerri also dives into the importance of maintaining integrity in the age of AI, building and retaining a talented team, and planning for the future. Whether you're a seasoned business leader or just starting out, this episode offers valuable lessons on navigating change, diversifying your offerings, and planning for the future. Tune in to gain inspiration and actionable advice from a true industry veteran!

On this insightful episode of Inspectations with Spencer Krause, President and CEO of SKA Robotics we explore the critical topic of strategic planning and preparedness amidst economic and political uncertainties. Join host Justin Starbird, CEO of The Aebli Group and Spencer, as they share invaluable insights on how businesses can navigate the complexities of today's ever-changing landscape. Through engaging discussions and real-world examples, Spencer explores the importance of developing flexible strategies that allow organizations to adapt and thrive regardless of external conditions. Discover practical tips and innovative approaches to strategic planning that can help your business stay ahead of the curve! Tune in to "Leadership Strategies for Future Growth with Spencer Krause" and learn how to turn uncertainty into opportunity, ensuring your business's resilience and success in any climate! #business #strategy #leadership #tips #news #growth #success

Mark Sponseller, CEO and Managing Principal of The Morningside Group, recently joined host Justin Starbird to discuss effective business leadership in turbulent times. Key takeaways presented as actionable tips for business leaders include: 📍 Embrace Decisiveness: In times of uncertainty, decisive leadership is crucial. Avoid analysis paralysis and make timely decisions aligned with your strategic objectives. Decisiveness instills confidence in your team and fosters a culture of action and progress. 📍 Prioritize Strategic Thinking: Strategic thinking involves looking beyond immediate challenges and envisioning the long-term trajectory of your business. Allocate resources strategically, considering the broader impact on business sustainability and growth. 📍 Adaptability is Key: Business landscapes are dynamic, requiring leaders to adapt to changing circumstances swiftly. Cultivate a mindset of adaptability within your organization, encouraging flexibility and innovation in response to market shifts. 📍 Beware of Short-Term Thinking: While short-term gains may offer immediate gratification, prioritize long-term strategic planning for sustained success. Neglecting long-term strategy can lead to challenges in marketing effectiveness, resource allocation, and overall business sustainability. 📍 Foster Talent-Driven Culture: Attract and retain top talent by aligning hiring decisions with business goals and client needs. Building a talent-driven organization enhances innovation, productivity, and competitive advantage in the market. 📍 Emphasize Clarity in Decision-Making: Ensure clarity in decision-making processes by aligning actions with strategic objectives and desired outcomes. Avoid reactive decision-making and indecision, which can impede progress and hinder organizational growth. 📍 Chart a Course for Growth and Expansion: Identify market opportunities and scale operations effectively by leveraging strategic insights and talent acquisition strategies. Continuously evaluate growth trajectories and adapt strategies to capitalize on emerging trends and opportunities. Effective business leadership requires a combination of decisiveness, strategic thinking, and adaptability. By embracing these qualities business leaders can navigate turbulent times with confidence and chart a course for sustainable growth and success! #business #leader #leadership #ceo #marketing #growth #success

Welcome to the "Inspectations" podcast! Join host, Will Cobb, as he welcomes Justin Starbird, Founder and CEO of the Aebli Group, for an exciting discussion surrounding TAG's highly anticipated upcoming webinar, "The Future of Marketing in MedTech is More than AI!" Will and Justin begin by setting the stage for the webinar, emphasizing its significance and relevance in today's dynamic landscape. Listen as Justin shares his initial thoughts on the webinar's theme, highlighting the importance of moving beyond the buzz surrounding artificial intelligence (AI) in marketing. Justin also unveils the webinar's agenda, which promises insights into governance, responsible AI, cutting-edge tools, and emerging trends in the MedTech industry. Not only that, he offers an introduction to the webinar's special guest, Jeff Willhelm, founder of Infused Innovations, renowned for his expertise in AI implementation and responsible AI practices. Furthermore, Justin promises valuable recommendations for enhancing your marketing strategies, emphasizing the role of human-generated content, niche platforms, and innovative tools like customers.ai (https://app.mobilemonkey.com/signup?a_aid=TheAebliGroup) and HubSpot (https://www.aebligroup.com/services-digital-marketing). Together, Will and Justin offer a glimpse into the webinar's content, teasing the audience with tantalizing insights and promising an enriching experience for participants. With their dynamic rapport and wealth of expertise, they leave you eagerly anticipating this upcoming webinar, poised to unlock the full potential of marketing in MedTech beyond AI. 📅 Save the Date: Thursday March 28th, 11am EDT Register today: https://streamyard.com/watch/SzaYHaqU2keh

From Buzzword to Strategic Imperative: AI's Evolution in Marketing & MedTech 🎙️ Dive into the cutting-edge world of AI and its transformative impact on marketing and MedTech with the latest episode of The Inspectations Podcast. Hosted by Justin Starbird, this episode features an insightful conversation with guest Jeff Wilhelm, CEO of Infused Innovations, an award-winning technical advisory firm specializing in AI solutions across various industries. 💡 Jeff shares his wealth of experience and expertise in navigating the dynamic landscape of AI adoption, shedding light on its evolution from a buzzword to a strategic imperative. Together, Justin and Jeff explore the intricate nuances of implementing AI, from addressing concerns about responsible AI and compliance to unlocking new opportunities for innovation and growth. 🌟 Discover how AI is revolutionizing healthcare and MedTech, from enhancing diagnostics and drug development to enabling personalized patient care and optimizing healthcare operations. Jeff dive into real-world applications and use cases, showcasing the potential of AI to augment human capabilities and drive positive outcomes in the healthcare industry. Whether you're a seasoned professional or a curious enthusiast, this episode offers invaluable insights into the future of AI and its profound implications for marketing and MedTech. Join Justin and Jeff as they navigate the complexities and possibilities of AI adoption, inspiring listeners to embrace innovation and harness the power of AI to shape a brighter future. Tune in today to gain a deeper understanding of AI's transformative potential and unlock strategic brilliance in your organization! #AI #Innovation #Technology #Business #Marketing #MedTech #Healthchare

Join us for a deep dive into the realm of marketing strategies with host Will Cobb and guest Justin Starbird, CEO of The Aebli Group, as they dissect the intricacies of in-house marketing versus marketing agencies on our upcoming series of Inspectations. Tune in to episode 1 as Will and Justin explore the nuances of this decision, considering factors such as company size, industry dynamics, financial resources, and desired outcomes. Through a candid exchange of perspectives, listeners gain valuable insights into the complexities of navigating the modern marketing landscape. Throughout the episode, Will and Justin dive into various considerations that businesses must weigh when determining whether to invest in an in-house team or enlist the services of a digital marketing agency. They examine the perceived advantages and challenges of each option, offering nuanced insights into risk management, financial implications, and agility in execution. Listeners are guided through a comprehensive exploration of the "both-and" approach, highlighting the benefits of leveraging both in-house expertise and external agency support. By embracing a dynamic and adaptable approach to marketing strategy, businesses can effectively tell their brand's story and resonate with target audiences in meaningful ways. As the conversation unfolds, listeners are treated to practical advice, real-world examples, and expert perspectives that illuminate the path forward in the ever-evolving marketing landscape. Whether grappling with decisions about talent acquisition, budget allocation, or strategic partnerships, this episode provides invaluable guidance for businesses seeking to thrive in an increasingly competitive marketplace. Explore the complexities of marketing decision-making and discover actionable insights to inform your organization's marketing strategy with us! With each episode, Will and Justin will deliver thought-provoking conversations that empower listeners to navigate the intricacies of modern marketing with confidence and clarity! #Marketing #Strategy #InHouseVsAgency #InspectWhatYouExpect #Podcast #MarketingAgency #DigitalMarketing #Business #AI #Innovation #Culture #CEO #Leader #MedTech #StartUp #Insights #ModernMarketing #Teamwork

What does the future of marketing in MedTech look like? Join Will Cobb as he once again flips the script on Justin Starbird, Founder and CEO of the Aebli Group and familiar host of Inspectations, for a sneak peek into Justin’s upcoming talk at MDMWest, “The Future of Marketing in MedTech.” Tune in as they unravel the incredible impact of Artificial Intelligence in the dynamic worlds of marketing and Medical Technology. 2024 is not just another year – it's the year where AI takes center stage in marketing. Discover how this technological marvel is set to revolutionize marketing strategies, promising nothing short of increased efficiency and innovation! We know what you are all thinking, “Is my job safe!?” Spoiler alert: AI isn't here to take your job, but it is urging everyone to level up! Don’t get left behind! Tune in as Will and Justin navigate the twists and turns of AI in the job market and unfold the secrets to staying ahead in this rapidly evolving landscape! Discover how to harness and optimize the power of AI in marketing MedTech. Justin lifts the curtain on storytelling strategies where it's not just about the product; it's about the journey, overcoming obstacles, and building trust with end-users. Get ready to be inspired! Join us for a front-row perspective on the future of marketing! Walk away with invaluable insights and game-changing strategies that will empower you to navigate the exciting and unpredictable road ahead! And be sure to stay tuned because the adventure has only just begun! Season 3 promises to deliver diverse perspectives from industry titans, CEOs, and thought leaders on the fascinating crossroads of technology, marketing, and AI adoption.

THE TABLES HAVE TURNED! In an exciting twist for Season 3 of The Inspectations Podcast, our well-known host and the mastermind behind The Aebli Group, Justin Starbird, takes a turn on the opposite side of the mic. Joining him, Will Cobb is ready to pick Starbird's brain to unveil the magic and secrets that have propelled The Aebli Group to unparalleled success. Join the dynamic duo as they unravel the intricacies of modern marketing in 2024, diving deep into the challenges and opportunities that businesses encounter. Starbird, a seasoned expert in the field, doesn't just talk the talk but walks the walk, providing a treasure trove of insights and experiences sure to inspire you. Today’s journey kicks off with an exploration of the evolution of marketing strategies, a thrilling narrative that underscores the paramount importance of adaptation in today's fast-paced landscape. Brace yourself for captivating anecdotes and real-world experiences as Starbird unravels how the Aebli Group has conquered the marketing maze, particularly in sectors like MedTech, manufacturing, transportation, and logistics. The podcast reaches new heights as Starbird and Cobb shine a spotlight on the groundbreaking role of artificial intelligence (AI) in shaping the future of marketing. Starbird spills the beans on how AI tools, including the powerhouse ChatGPT, are revolutionizing the game by empowering businesses to streamline processes, supercharge efficiency, and elevate client engagement to unprecedented levels. The duo doesn't stop there, diving into the intriguing balance between automation and the irreplaceable human touch in the AI-driven marketing landscape. And that's not all! The conversation unfolds further as Starbird generously unveils the secret sauce behind the Aebli Group's success in working with clients. Get ready for a masterclass on embracing change, discarding outdated methods, and tailoring strategies to cater to the unique needs of diverse industries. It's a goldmine of wisdom for business leaders, marketers, and anyone hungry to stay ahead of the curve in the lightning-fast world of modern marketing. Don't miss out on this riveting episode that promises to leave you inspired, informed, and armed with the knowledge to conquer the challenges of the marketing frontier!

Welcome to Season 3 of The Inspectations Podcast! Also, welcome to our new co-host Will Cobb, Operations Manager for Back 40 Events! Join us for an introduction to Will and the thrilling world of Back 40 Events – adrenaline-pumping trail runs, heart-pounding ultra-marathons, and epic outdoor festivals – uncovering the secrets behind their incredible journey. Back 40 is not just about events; they're about creating unforgettable experiences that leave you craving more. And that's just what Will plans to bring to Season 3 of Inspectations! Fasten your seatbelts for an exhilarating ride as Will takes the wheel in upcoming episodes. Expect riveting conversations, industry insights, and a dash of that Back 40 magic. Whether you're a business aficionado or just someone hungry for inspiration, this is your golden ticket! Join us as we embark on a journey of powerful interviews and fresh perspectives, diving deep into the operations of diverse industries with Will Cobb.

Business transformation isn't just a strategy; it's a powerful testament to adaptability and foresight. The Aebli Group recently embarked on a journey, rooted in the profound realization that evolution was not just a choice but a necessity. This podcast & blog encapsulates our transformative odyssey – a narrative echoing our commitment to self-reflection, innovation, and growth. At the heart of our transformation was the understanding that, just like the clients we serve, we needed to evolve. This recognition led us to make game-changing decisions, starting with treating ourselves as a client. This approach allowed us to see our brand objectively, cultivating empathy and providing invaluable insights. We didn't merely opt for a surface-level makeover; instead, we undertook a profound transformation, retaining the elements that symbolized our journey while infusing modernity for a fresh, contemporary appeal. Our core objective was clear: to define our presence, enhance our reach, and establish deeper connections. Through alignment of our online presence, social media strategies, and website with our refreshed brand, we created a cohesive and engaging platform. This newfound consistency not only amplified our visibility but also fostered stronger connections with our clients and prospects. This journey isn't just a visual transformation; it's a representation of our readiness to embrace the future. We have acknowledged the importance of self-improvement and the power of redefining our identity. With this mindset, we are not just prepared to adapt; we are prepared to lead. As you dive into our story of self-discovery and brand revitalization, you're not just reading about change; you're witnessing our dedication to guiding others toward success.